This IDC study provides insights into end users' perspective of the managed print services market in Australia. It analyses the key accelerators for business adoption of managed print services whilst also highlighting the corresponding inhibitors. Some of the key questions addressed in this study include Australian businesses' current approach to managing their print and imaging needs, key reasons for deployment or nondeployment of managed print services, the nature of services preferred, and the overall experience with the implementation of managed print services.

Rishi Ghai, program manager for Hardcopy Peripheral Research, IDC Australia and New Zealand, said, "Even though the majority of the Australian businesses manage their printing and imaging environments themselves, they indicate no strong inhibitors to the future adoption of managed print services. IDC expects vendors equipped with compelling marketing tools especially those focused on educating the customers and demonstrating benefits clearly and strongly to achieve an encouraging success rate in winning customers over a period of time."