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Home > Manufacturing > Automotive/Transportation > Marine Equipment
Marinas
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About 4,300 commercial marinas, excluding private yacht clubs, operate in the US, with combined annual revenue of $3 billion. Large companies include Westrec Marinas, Flagship Marinas, and California Yacht Marina. Only about 50 operators own more than one marina. Most marinas are privately owned, but some are operated by municipalities or state agencies. The average marina has between three and 10 employees and annual revenue of $400,000. Large operations can have up to 100 employees and annual revenue up to $10 million.
COMPETITIVE LANDSCAPE
Sales and ownership of power- and sailboats create demand for marina services. The profitability of an individual marina depends on location and good marketing. Small marinas can compete by offering customized services or convenient location. Large and multi-location marinas have the resources to advertise and negotiate better prices with suppliers, builders, and maintenance firms. Annual average revenue per worker is about $120,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
The main business of marinas is renting slips (dockside spaces) and moorings (anchored buoys). Marinas also sell fuel and other items, provide maintenance services, sell food, and provide winter storage. About 40 percent of industry revenue comes from slip and storage fees, 25 percent from fuel sales, 15 percent from maintenance, and 10 percent from food sales.
A typical marina has 50 to 100 slips. The Dana Point Marina in Orange County, California, has 1,500 slips. The major operating activities of a marina are ...
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