Maverick China Payment Profiles: YeePay, Back to Basics with Telephone Payment:

Maverick China Payment Profiles: YeePay, Back to Basics with Telephone Payment

Published Date: October 2007

Published By: Maverick China Research

Page Count: 23

Order Code: R765-11

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In a market where most other third-party payment companies focus on online or mobile-based platforms, YeePay has instead focused on telephone payments. Yeepay management believes that going ""back to the basics"" with telephone payments will better encourage Chinese users to acquire the habit to make payments through third-party payment companies rather than with cash. Yeepay also offers online payment and mobile payment services which are additional payment channels with which the company will rely on for future growth.

This report investigates Yeepay's three payment channels, as well as its services, investors and partners, and prospects for growth in China's payment industry.

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