| Media Spending Survey: The Industry Measure estimates and forecast of media buyers; spending on selected media, which provides an overview of the new media landscape and attempts to quantify marketing spending by media across a variety of content creators. The report examines the proliferation of old, new, and newer media technologies and platforms and provides an overview of the media on which graphic designers, ad agencies, and publishers have been focusing their marketing energies, and how they envision that media mix changing in the next 12 months.According to the Report; In Spring 2007, the average media buyer spends about $27,000 on printing for collateral print projects; In Spring 2007, the average media buyer spends about $24,000 on printing for direct mail (not variable) print projects; In Spring 2007, the average media buyer spends about $37,000 on variable/1:1 personalized printing.
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