Medicated Skincare Products - US: Industry Research Report

Medicated Skincare Products - US

Published Date: May 2009

Published By: Mintel International Group Ltd.

Page Count: 69

Order Code: R560-3902

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

With consumers looking for any way possible to save money, there is a prime opportunity for manufacturers within the medicated skincare category to lure consumers in with products that promise the same benefits as doctors’ services, but at a much lower cost. This has already taken place to a certain extent, with wart removal preparations that freeze off warts, something that was once solely the purview of doctors. And consumers no longer have to run to the doctor to get a prescription for Zovirax to take care of their cold sores.

However, suppliers can further emphasize their similarity to what a doctor would do. Polysporin, for example, could note that the use of Polysporin right away on a cut could prevent that cut from getting infected and requiring a trip to the physician. Similarly, anti-itch formulations could point out that severe itching can lead to cuts and subsequent infections, all of which could be initially alleviated with the use of anti-itch medicines.

Similar Products

• Dermatology Seborrheic Dermatitis Therapy Area Pipeline Report