The Middle East - Cash Rich, Services Poor (Market Focus): Industry Research Report

The Middle East - Cash Rich, Services Poor (Market Focus)

Published Date: September 2007

Published By: Datamonitor

Page Count: 14

Order Code: R313-26246

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Introduction

The oil industry has driven strong economic growth in the Middle East. Purchasing power per capita has surged and more companies are responding with improvements in customer service delivery through contact center expansions.

Scope

Provides an overview of current market penetration for 11 Middle Eastern countries. Illustrates and analyses how the Middle Eastern market for contact centers is dynamic and embracing change. Discusses the key trends, opportunities and barriers vendors need to be aware of when operating in the Middle East.

Highlights

The trend towards globalization has led to multi-nationals opening local contact centers to service Middle Eastern customers. Vendors have the opportunity to tap into these cash-rich multi-nationals, many of whom are their customers in different geographical markets. Mobile phones have transformed the economic and social fabric of the Middle East and market penetration of the technology is expected to gain traction over the next several years. Many governments are offering tax breaks to facilitate foreign investment and trade. However, opening offices in some Middle Eastern countries involves careful management and awareness of the indigenous partner's organizational structure.

Reasons to Purchase

Learn how Egypt, Saudi Arabia, and the United Arab Emirates are hot spots - and why. Understand what the challenges are to operating in the Middle East. Explore what the dominant contact center trends are in this region in order to formulate fresh go-to-market strategies.

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