Mixed Messages: Do Latin American Operators Want SMS Advertising?

---

Published Date: June 2007 Published By: Yankee Group Page Count: 3 Order Code: R388-2401 $995.00   Online Download $2,295.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products For years, Latin American operators and broadcasters have used SMS-based contests to increase awareness of reality programs, quiz shows and beauty contests. Some mass-market advertisers such as beer and soft-drink companies have put SMS short codes on their products. These short codes are the means to enter contests or to receive product information or even mobile content such as ringtones of the company’s jingle. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Top 20 U.S. Yellow Pages Markets 2008 Published Sep 2008 by Simba Information - Reports • Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid Published Aug 2008 by Generator Research Limited • Schawk Inc - SWOT Analysis Published Aug 2008 by Datamonitor • Snapshots France Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Mexico Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Australia Advertising 2008 Published Aug 2008 by Snapdata International Group • U.S. Mobile Advertising and Search Markets Published Jul 2008 by Frost & Sullivan • Sales Promotion Services Published Jul 2008 by First Research, Inc. • Market Research Services in Australia - Industry Market Research Report Published Jul 2008 by IBISWorld