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Mobile Advertising Revisited (Part 2)

Published Date: May 2007
Published By: Generator Research Limited
Page Count: 31
Order Code: R625-290
 
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This report presents the results of a survey of active mobile users in the U.S. and the UK which was conducted in April 2007 specifically to understand the relative acceptability of 10 different types of mobile advertising, and a number of related issues. The survey revealed dramatic differences between the various types of mobile advertising.

Key Topics:
  • 10 Types of Mobile Ad Analysed
  • Opt-in vs. Opt-out
  • Success Criteria: Figure of Merit
  • Overall Receptiveness to Mobile Ads
  • In-depth Analysis
  • Respondent Profile & Methodology
Please Note: This report is sold as GSL
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