Mobile Brand Advertising: Industry Research Report

Mobile Brand Advertising

Published Date: October 2007

Published By: eMarketer

Page Count: 21

Order Code: R203-521

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As better infrastructure is constructed and more inventory gradually become available, brand marketers are beginning to experiment with the mobile medium. But convincing advertisers to invest larger budgets will require fundamental rethinking by both mobile operators and marketing service providers.

The Mobile Brand Advertising report analyzes the still-developing marketing opportunities of the mobile medium.

eMarketer projects that the global budget devoted to mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006.

Key questions the “Mobile Brand Advertising” report addresses:

What is mobile brand advertising and how is it different from direct response?
What is the current market opportunity for mobile brand advertising?
Which brands are early adopters and why?
How mature is mobile brand advertising?
And many others…

eMarketer Reports—On Target and Up to Date

The Mobile Brand Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.

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