|
|
Home > Internet > General Internet > Messaging
Mobile CRM Tipping Point Finally Arrives
|
| Published Date:
March 2008
Published By:
Yankee Group
Page Count:
10
Order Code:
R388-2578
|
|
| The mobile computing revolution has been enabled by ubiquitous connectivity. However, connectivity alone is
not enough to make users more productive. Users also require access to applications and information.
Currently, true mobile or anywhere applications are limited to e-mail and a few niche vertical applications such
as direct store delivery and transportation. At the same time, as the number of remote, telecommuting and
traveling workers continues to increase, so does the need for true anywhere applications. As Exhibit 1 shows,
historically mobile CRM deployments were hard to justify because the applications were not only difficult to
use, but also lacked the connectivity to support browser-based applications.
|
Similar Products
• Global SMSC and MMSC Markets
Published May 2008 by Frost & Sullivan
• North American Mobile Messaging Markets
Published May 2008 by Frost & Sullivan
• Mobile Web 2.0 - Leveraging ‘Location, IM, Social Web & Search’ 2008-2013
Published May 2008 by Juniper Research Limited
• Mobile Messaging (Market Advisor)
Published Apr 2008 by Current Analysis Inc.
• Blended messaging: straddling the silos
Published Mar 2008 by Ovum Plc
• AT&T - XpressMail, Good Mobile Messaging, Microsoft Direct Push, and BlackBerry Solutions (Product Advisor)
Published Mar 2008 by Current Analysis Inc.
• Mobile World Congress 2008: T-Mobile Offers Up Vague Outline of 2008 Mobile IM Push (Show Update)
Published Feb 2008 by Current Analysis Inc.
• Mobile Marketing & Advertising: Challenges and Opportunities
Published Feb 2008 by Mind Commerce Publishing
• Next Generation Messaging: Evolution to IMS and SIP
Published Feb 2008 by Mind Commerce Publishing
• AT&T Revamps Messaging and Data Plans and Brings the iPhone to Business Buyers (Competitive Intelligence Report)
Published Jan 2008 by Current Analysis Inc.
|
|
|
|
0 items
