Mobile Channel Usage Forecast: Setting the Stage for Revenue Opportunities: Industry

Mobile Channel Usage Forecast: Setting the Stage for Revenue Opportunities

Published Date: January 2008

Published By: Javelin Strategy & Research

Page Count: 22

Order Code: R3424-54

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Banks and credit unions have a positive outlook ahead for mobile banking: Javelin research forecasts that availability and adoption is set to surge through 2012. But what strategic value can financial institutions expect to derive from investments in the mobile channel? This report highlights the near term and future benefits provided by the mobile channel, outlines which consumers should be given access to mobile banking to achieve those benefits, and demonstrates how mobile channel usage positively affects the adoption of mobile contactless payments.

Primary Questions

How many consumers will have access to the mobile channel for banking transactions and alerts through 2012, and how many of them will adopt?
What is the strategic value of offering the mobile channel in the near term and in the future?
Why must banks and credit unions look beyond online bankers when offering mobile banking?
How will mobile banking influence the successful adoption of mobile contactless payments?

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