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Home > Internet > General Internet > E-mail
Mobile Email 2009: Challenging Blackberry And Succeeding In The Consumer Market
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| Published Date:
April 2009
Published By:
Visiongain
Page Count:
108
Order Code:
R155-354
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As handset technology continues to improve, increasingly more mobile devices are offering mobile email services. Consequently email is being positioned as a feasible communication method around the world. The days of mobile email being predominantly used by enterprise users are fading. So what are the financial opportunities in the consumer email market?
The transformation of handsets and the way they are thought of by consumers is changing. Smartphones and Blackberrys are no longer perceived to be a phone solely operated by the business user. The integration of such features as multimedia players and embedded cameras, coupled with more consumer-friendly price plans are helping handsets appeal to a wider audience. Are you taking the appropriate actions to improve mobile email adoption?
Every day 210 million emails are sent over fixed line internet, with sending and receiving emails being the most popular activity carried out on the internet followed by search. The ability to carry out email whilst on the move thus has huge potential and will be attractive to a huge pool of clientele. But can operators overcome the challenge of convincing consumers to use mobile email rather than SMS or MMS for example? How can you get the mobile email message across to consumers? Will consumers only use Blackberrys or can other Smartphones capture a big enough share of the mobile email market? What methods are your competitors utilising at the moment?
Technology vendors play a critical role in the proliferation of mobile email. The latest technology is helping to merge the consumer and enterprise markets together with users being able to handle numerous different email accounts from one device. This is also being complemented by the latest handset trends such as the inclusion of full QWERTY keyboards or touch screens, thus attracting users from both the enterprise and consumer markets. What role does your service or product play? How can you affect these markets?
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