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Home > Communications > Wireless > Components/Equipment
Mobile Entertainment: Country Profiles
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Mobile Entertainment: Country Profiles clarifies the market, giving insight and direction for anyone operating in this industry.
Key Coverage
Music
- How are the key music segments expected to develop over the next five years and what will be the factors that either drive growth or cause a downward trend in revenues?
- Discover the key business models adopted around the world and learn the impact that they have had on numbers of users and levels of revenues
- Learn the importance of localisation of content and how international artists are failing to break into key markets
- What impact do cultural preferences have on the provision of regional business models?
Adult
- What business models are operators looking to deploy in order to exploit the adult services market without losing brand credibility and risking high churn levels?
- How important a role does the content aggregator play in the adult content value chain?
- What services are proving most profitable in the value chain: video, SMS, chat, user generated content?
- Which markets are seeing adult content take off and which have seen the segment stifled?
Games
- What role will direct-to consumer/off-portal initiatives play in the mobile games industry?
- How are successful operators managing their games portals?
- Learn the strategies from around the globe that have been implemented to expand the segment beyond the key 5%
- Why are media companies and console-games publishers stepping up their involvement in mobile games?
- What can be learnt from regional differences in mobile games strategies?
Video
- What is driving video content consumption around the globe?
- Identify the key content partnerships that are driving growth
- Learn the current size of the market and the key factors that shape segment growth over the next five years
- What has been the role of the consumer in creating content and how have operators leveraged this market phenomenon?
TV
- Learn which standards have been adopted in which regions, the pros and cons of adoption and how the mobile TV landscape is likely to evolve
- Licensing, rights and regulation: navigating the complexities of rights ownership
- Examining the business models for mobile TV: what have been the factors that have driven success or initiated failure?
- Personalisation and imaging
- What are the new services and applications driving mobile personalisation?
- Key drivers for growth in avatars, cartoons, screensavers and wallpapers from around the globe
- Which countries are still seeing significant growth and which are seeing slowdown and why?
Communities and user generated content
- Business and revenue models for mobile communities
- What are the different forms mobile community applications and services can take?
- Which countries have successfully monetized communities and what have been the key success factors?
Forecasts
Countries and regions broken out by:
Revenues
Users for each of the key entertainment segments
Music
Ringtones
Ringback tones
Full track download
Music streaming
Games
Mobile TV
Mobile TV broadcast
Mobile TV streaming
Video
Images/Personalisation
Gambling
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