Mobile Instant Messaging: Industry Research Report

Mobile Instant Messaging

Published Date: May 2007

Published By: Informa Media and Telecom

Order Code: R443-247

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Description

Table of Contents

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This report is essential reading for all participants in the MIM value chain; it clearly outlines the strategies that have already been trialled and the new strategies that are being embraced as part of the MIM evolution.

Key Coverage

What are the main reasons for mobile operators offering instant messenger
What mobile operators' concerns
What is the value of mobile instant messenger as an additional message generating service to the operator
How are operators approaching mobile instant messenger
How do operators' mobile instant messenger strategies' differ according to region
What impact will the GSMA's personal IM initiative have on mobile instant messenger deployment worldwide?

Market data

Mobile operator strategies; learn what the strategies which mobile operators are undertaking and why
Mobile instant messaging business models: asses the potential strategies available to adopt in your current and future business strategy
Enabling technology: Examine the technologies which make mobile instant messaging possible. Operating systems and user interfaces, and how they impact the uptake of mobile instant messenger. Embedded versus downloadable MIM clients - impact on take up

Key issues addressed

Mobile operator strategies
Interoperability and interconnect issues
Business models
Mobile advertising
Enabling technology
Future roadmaps

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