Mobile Media and Entertainment in the US: Value Chains and Pricing Models: Industry

Mobile Media and Entertainment in the US: Value Chains and Pricing Models

Published Date: November 2007

Published By: Analysys Mason

Order Code: R51-251

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The mobile media and entertainment (MME) markets in the US are developing at a remarkable rate, but the rush to establish a presence in the market has left many players unsure about which revenue models are viable and which types of relationship will be profitable for them. This report examines the ways in which value chains are developing in the US MME markets. The study is designed to help market participants and observers understand how to charge appropriately for services and content, what types of business model are emerging in the major mobile media service sectors, and how they should position themselves to exploit the emerging opportunities in MME.

Mobile Media and Entertainment in the US: value chains and pricing models answers your key questions:

What is the status of the US MME market and who are the key players?
What do MME value chains for the various services on offer look like, and how are they likely to develop?
How are operators pricing MME services and how are these pricing models expected to evolve?
To what extent will MME value chains and revenue models mimic those for the Internet, cable TV and broadcast TV?
How can companies position themselves to be significant and profitable players in the US MME market?

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