Mobile Music: Mixing It Up: Industry Research Report

Mobile Music: Mixing It Up

Published Date: May 2007

Published By: eMarketer

Page Count: 17

Order Code: R203-483

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Competing interests between the music, consumer technology and mobile industries have created a virtual battlefield in the entertainment sector. Unless these industries change their assumptions about roles and rewards in the value chain, it's not likely that mobile music will grow quickly or predictably.

The Mobile Music report analyzes the battle for the future of networked entertainment.

Because the three industry sectors have been unable or unwilling to closely align their interests, marketers can expect to hear widely divergent viewpoints regarding the potential for mobile music.

But the one thing the industries agree on is that they all need mobile music to grow, and as quickly as possible.

eMarketer estimates that music labels earned $1 billion from global mobile music in 2006, and that figure will rise to $7.3 billion in 2011.

Key questions the "Mobile Music" report answers:

What is the potential size of the mobile music opportunity?
Which regions are growing fastest and why?
How can marketers participate in mobile music?
What are some potential wild cards for marketers to understand?
And many others...

eMarketer Reports—On-Target and Up-to-Date
The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.

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