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Home > Communications > Wireless > Components/Equipment
Mobile Music Stores 2007-2012: Will A Mobile-focussed Solution Hold More Potential Than Microsoft, Nokia Or Even Apple'S Itunes' Ambitions In Ota Downloads?
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| Published Date:
April 2007
Published By:
Visiongain
Page Count:
95
Order Code:
R155-223
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Mobile music downloading is on the increase. The market for full-track music
downloads to mobile devices approximately doubled in 2006. Will this
adoption rate continue? How can your company benefit from being involved in
this market space?
The buzz surrounding the launch of Apple's long-awaited iPhone has raised
the stakes for operators, manufacturers and content and applications
providers. Many see the iPhone as an attempt to corner the mobile music
market, in the same way that the iPod has in the world of MP3 players. At
this early stage the fact that iPhone users won't be able to download tracks
through a mobile network is a major stumbling block, especially with
competitors circling to take advantage of this flaw in Apple's strategy. Is
this an opportunity you need to make the most of?
Other big names in mobile are also getting involved in the market in some
way. Do you know what Microsoft, Nokia and Samsung are doing in this space?
Sony-Ericsson is also a key competitor for the lead in the market for music
phones.
- Which other key players are getting involved in this space?
- What are their strategies?
- Is an on-device solution more advantageous than an operator-focussed, Over-The-Air one?
Visiongain's latest report into the area, "Mobile music stores 2007-2012: Will a mobile-focussed solution hold more potential than Microsoft, Nokia or even Apple's iTunes' ambitions in OTA downloads?", will give you the answers, enabling you to make the decisions that matter to the future of your company.
Another key factor in this marketplace is MusicStation, launched by Omnifone
and Musiwave in 2007, which is an iTunes rival that does make tracks
available OTA. This service is designed and built exclusively for the mobile
market, and operator-adoption rates are healthy so far. Omnifone is
confident that that all the major territories in Europe will have at least
one operator offering MusicStation by the time the iPhone is launched in
Europe. But which of the mobile music stores really offers the best option
that you can select for your content and music strategy? Do you need to wait
for Apple to get OTA downloads on iTunes before you get involved? Is
Omnifone the right offering, or are you better with a completely separate
white-label solution? Buy this focussed, high-quality report to find out.
With many mobile handsets now featuring MP3 functionality, and the evolution
of wireless headphones, the mobile phone is set to overtake the dedicated
MP3 player as the user's choice for mobile music. But when? How is your
company going to make the most of this opportunity?
This 90+ page report offers you a key understanding of the next stage in
revenue generation for mobile music. It will give you insight into other
technologies that could revolutionise the way that consumers buy, store and
listen to music on the go.
Whatever stage you're at in the mobile music area, you need to know where
it's going next and this report is the best place to find out. Order your
copy today.
Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.
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