| This report examines the mobile phones market in Ireland, reviewing the performance of the market, the key drivers, the main players and the key consumer trends. The Consumer section highlights consumer trends from socio-economic, age and gender perspectives.
The mobile phones market differs between RoI and NI. There are different licensing laws governing network operators in RoI, while NI enjoys the network freedoms found in the UK. This report highlights some of the licensing issues that are impacting on the market at the present time. It examines ownership and usage levels of mobile phones, the impact of technological advances on the market and the rising popularity of 3G technology.
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