Driven by the great profits gained through Internet search engines, many search technology developers have entered into the mobile search market since 2004. The initial entrants into the China market were relatively small companies that don’t provide search services for the global Internet, such as Yicha, Cgogo, UUCUN, Roboo, etc. Since 2006, Internet search giants such as Sina, Baidu, Google, Microsoft, Yahoo, etc. have launched their mobile search services in China. However, there is no one company dominating this market. It is believed that before 2007, these search engine providers were dedicated to optimizing their products. Now they are focused on market domination.
To help these industry players learn the attitudes of customers and gain more customers and trust from advertisers, In-Stat carried out a web-based survey in March 2007.
This report is based on data from 725 respondents, 444 (61.2%) of which had not used mobile search and 281 (38.8%) who are existing users.
In the existing user survey portion, the characteristics of existing users are analyzed first, followed by their degree of satisfaction and their usage behaviors, such as usage frequency and influencing factors, favorite information category, preferred search engines, etc.
In the potential user survey part of this report, we studied the usage constraints, interest levels and influencing factors, favorite information category, preferred search engines, etc.
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