Visiongain believes that Mobile TV will be successful, however it will not be the "killer application" that some had believed it would be. Rather, the service is likely to be a stepping stone to a broader, more complete mobile multimedia experience and convergence. This is just one of the findings of visiongain's brand new Mobile TV: Market Analysis and Forecasts to 2012.

Outside of Japan and Korea, Mobile TV has been slow to take off, however deployments in Europe and North America are increasing as the technology and handsets become available. With Italy the most advance Mobile TV market in Europe, what can other European operators learn from them? 2007 through 2008 is critical for launches, and high quality is essential on launch to secure subscriber numbers and satisfaction. What can operators do to ensure this? Which subscribers should you be targeting? This unique report tells you the answers.

Handsets are set to increase over the next 18 months. Samsung & LG currently have the greatest number of TV compatible models available, essentially due to working in the Korean and Japanese markets. Will they be able to transfer this knowledge successfully to the North American and European markets? If they can and a TV handset becomes an essential purchase (whether accessed or not), then their strengths within the 3 major technologies (DVB-H, DMB, MediaFLO) may hit Nokia and other manufacturers hard. Will Nokia's N77 have the commercial break through that they hope? The cost does certainly begin to reach affordable levels with Nokia pitching it at $480. This new report looks at the critical role of the handset for success in Mobile TV. You must stay fully informed and up-to-date on how this market is changing. You can do this simply by ordering and reading this report.

The new report "Mobile TV: Market Analysis and Forecasts to 2012" details how with unclear standards and even more confused pricing models the success of Mobile TV is far from guaranteed. However mobile TV is set to go ahead and you need to be fully informed of the opportunities within it. Mobile TV has the potential to become a success in the non-voice segment. In this 180+ page report you will learn how advertising can be integrated into the Mobile TV environment cost-effectively for the operator, broadcaster and ultimately the user.

Why You Need To Buy This Report:

With charts, tables, figures and analysis this report provides insight into the services, pricing and business model of mobile operators that have already launched TV, as well as providing 'best and worst case' subscriber and revenue forecasts up until 2012. The report gives an overview of the Mobile TV market in its current and future form, the technology behind the services and the various solutions offered by the leading vendors. The challenges facing the industry are discussed and recommendations to help this service to reach its full potential are also provided.

Methodology:

The information contained in this report is from primary industry sources. This includes one-on-one interviews with companies, with governmental bodies and academic institutions. Analysis has also been drawn from company reports, whether annual financial returns or white papers.

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