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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV in India Understanding the Mobile Entertainment Needs of Indian Users
| This Springboard Research report examines factors that will determine the adoption,
popularity and success of mobile TV services in India. In order to gain in-depth insight into
the Indian users’ mind, our report further analyzes current mobile usage patterns, mobile
services expenditures and users’ inclinations to adopt new content-based services. In
addition, Springboard has analyzed mobile services’ association with various media, such
as the Internet and television. Each factor examined in this report will be instrumental in
determining how closely Indians embrace mobile TV. To gain a complete understanding of
the mobile market in India, our analysis is based on the responses of 1,215 mobile users in
six leading Indian cities, extensive interviews with senior industry executives and in-depth
secondary research.
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