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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV Opportunities for Streamed & Broadcast Services 2007-2012
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This detailed report provides a complete analysis of current and future opportunities for mobile TV. It discusses
recent developments in the market for streamed and broadcast mobile TV services, focusing on the different
applications and standards currently in trial across a number of markets. It also examines the implications of key
regulatory decisions (such as the EU's quasi-mandating of the DVB-H standard, and spectrum licensing) and
highlights both hurdles to deployment and issues that will arise when services have been commercially deployed.
The in-depth study provides vital forecast data on subscriber growth, ARPU and total revenues, and offers
strategic recommendations for operators, broadcasters, service providers, vendors and regulators.
Key Questions Answered by this Report:
- Who are the main players in mobile TV?
- Which broadcast TV standards are likely to predominate in which countries?
- What are the key hurdles to the mass adoption, and successful deployment of mobile TV services?
- How is the mobile TV value chain likely to develop?
- How are the national subscriber bases of streamed and broadcast TV services likely to evolve?
- What subscriber revenues will mobile TV services generate?
- Is advertising likely to provide a substantial revenue stream for mobile TV services?
- What national and international regulatory developments have impacted upon the likely rollout of mobile TV services in the last 12 months?
Main Benefits:
- A unique source of research, analysis and information for the mobile TV market including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors and operators.
- Unique insights: includes interviews with leading industry players who have significant experience in the mobile TV market.
- Benefit from fresh thinking and an intelligent market assessment from a respected thought leader.
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