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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV and Video: Big Dreams for the Smallest Screen
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| Published Date:
April 2007
Published By:
eMarketer
Page Count:
23
Order Code:
R203-478
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The good news is that every member of the mobile video value chain acknowledges that advertising will play a crucial role in developing mobile television into a significant consumer service. The bad news is that nobody is quite sure exactly what that means.
The Mobile TV and Video report explores the many directions this quickly developing channel is heading.
The current dominant model is mobile video-on-demand (VOD). Led by the mobile carriers, mobile VOD reaches the user in the form of clips or streams, usually delivered via a 3G network.
A second emerging model is mobile television, which promises a more "TV-like" experience for the end user, with channel changing that mimics the television at home and content similar to what customers receive through large-screen units.
The third mobile TV model is driven by the television and video content providers themselves, who want to own any new distribution channel.
In other words, the market is by no means settled and promises even more twists and turns ahead.
Key questions the "Mobile TV and Video" report answers:
- What is the current state of play for mobile video/TV in North America, Europe and the Asia-Pacific region?
- How are consumers responding to various trials and the first commercial deployments of mobile video andTV?
- What are some potential wild cards for marketers to understand?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Mobile TV and Video report aggregates the latest data from a wide range of international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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