This IDC study analyzes the combined responses of nearly 4,200 wireless subscribers and customers regarding their usage patterns and spending habits on mobile data services, with particular emphasis on mobile entertainment service/content types such as ringtones, games, mobile TV/video, full track music, and ringback tones (RBTs). This survey breaks down prepay and postpay users. In this study, IDC also looks at narrowband users without subscriptions, narrowband users with subscriptions, and mobile broadband subscribers.

"U.S. carriers should focus on getting all users equipped with the latest mobile broadband phones," says Richard Murphy, Wireless and Mobile Communications research analyst. "In the future, users who have broadband phones will be more active in using data services. In turn, users who are more active will likely spend more money on data services. The numbers from this survey, with over 50% of the respondents not currently using data services, indicate that there is plenty of room for growth."