T-Mobile is shedding its cost-leader status via adjustments to existing plans and new unlimited data/messaging bundles encouraging usage rather than savings. These initiatives will help lock in revenue, which is critical in tough economic times. This report contains insight and analysis of the product or service strengths and weaknesses, list of buying criteria and how the product or service fares in each category, and a comprehensive table of product or service metrics and specifications. This report is useful for purchasers who need to evaluate products, or as a source of competitive intelligence for vendors.