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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile Video/Broadcast TV Market Assessment: Will Operators Get the Picture Right?
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| Published Date:
November 2006
Published By:
Yankee Group
Page Count:
36
Order Code:
R388-2295
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Mobile operators worldwide are wrestling with how to harness the potential of 3G and various broadcast technologies to generate new revenue streams from video. However, it is a highly complex proposition and there are many issues that need to be resolved, including:
- Will there be user demand for video services?
- What will be the most appealing content?
- How should video/TV be priced and packaged?
- What are the broadcast technology options and which is the best choice?
There are no clear-cut answers to many of these questions. However, there are certainly some early cues in mobile and from consumption of video/TV on other platforms that offer some guidance.
Historical growth and Yankee Group end-user research reveal that there is certainly untapped global demand for mobile video/TV services. By 2010, Yankee Group expects that the combined mobile video/TV market opportunity will top $11 billion. This represents approximately 2% of the total market (and 7% of the data and nearly 20% of the total infotainment market). This includes both per-event streams and downloads, and monthly subscription services (both unicast and broadcast), and takes into account penetration of enabling technologies.
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