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Home > Communications > Wireless > Networking
Mobile Virtual Network Operators: Mid-Life Crisis or Growing Pains?
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| Published Date:
September 2006
Published By:
eMarketer
Page Count:
23
Order Code:
R203-444
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Attention: Content, Media, Entertainment and CPG Brands, Fixed-line and Wireless Operators, Service Providers and Technology Firms, Cable Companies, Telcos, Advertising Agencies and Marketers.
The Mobile Virtual Network Operators report analyzes the fundamental business changes that are rapidly restructuring the mobile virtual network operator market - affecting content suppliers and service providers alike.
High-profile stumbles by heavily funded and branded MVNOs have caused some to question the overall business model. Are these necessary teething pains or indicators of something more profound?
According to eMarketer, in the US and the UK, MVNOs will become increasingly important for both wireless operators and brands, accounting for over $20 billion in overall revenue by 2010. But it's clear that substantial changes to the present MVNO model must come in order to make these numbers a reality.
Key questions the "Mobile Virtual Network Operators" report answers:
- What is the MVNO play for marketers?
- What tangible assets do brands need in order to exploit the wireless channel?
- How big is the MVNO opportunity for marketers?
- What should marketers do now in order to prepare?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Virtual Network Operators report aggregates the latest data from marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, forward-thinking business decisions.
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