Mobile service metrics: overcoming the experience gap: Industry Research Report

Mobile service metrics: overcoming the experience gap

Published Date: November 2007

Published By: Ovum Plc

Page Count: 14

Order Code: R464-693

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Mobile service metrics (MSM) defines an emerging class of software products that analyse data originating on mobile devices to overcome the ‘experience gap’ of existing applications and to provide a new source of telecoms business intelligence (BI). MSM data is useful in multiple contexts, including device and service testing, campaign management, consumer research, and various customer care and service management applications. This diversity of use means that many suppliers are also developing an interest in using MSM data. However, only a few appear well positioned to meet the latent demand for the underlying MSM platforms themselves.

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