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MobileYouth™ 2007, Report 3: Marketing and Branding for the Youth Market

Published Date: October 2007
Published By: Wireless World Forum
Order Code: R353-46
 
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DescriptionTable of ContentsSimilar
Products

Overview
  • Find out the characteristics of the new youth consumer: what is the psychology of consumption among youth today?
  • Learn how to create marketing and branding responsive to the longtail of youth demand
  • Understand the role of mobile and how it can be used in the new commercial landscape
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