Mobility Enables Customer Relationship Management Applications in Insurance

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Mobility Enables Customer Relationship Management Applications in Insurance Distribution

Published Date: June 2008

Published By: TowerGroup

Page Count: 11

Order Code: R301-1468

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No longer just a convenient means of making phone calls and sending e-mail, mobile devices extend enterprise business applications into the field. A firm can increase sales force productivity by deploying a cohesive mobility strategy that integrates diverse applications such as customer relationship management (CRM) tools, analytics, and business applications. This TowerGroup Research Note describes best practices in developing a strategic mobile solution with CRM as the cornerstone and provides insight into some of the offerings available to insurance wholesaling organizations.

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