Mobilize Me!: A New Vision of Selling and Marketing Mobile Business Applications:

Mobilize Me!: A New Vision of Selling and Marketing Mobile Business Applications

Published Date: July 2007

Published By: Compass Intelligence

Page Count: 7

Order Code: R705-678

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This iDRD (Insight-based Data-Rich Deliverable) is part of the Mobile Business Applications market and subscription. This insight discusses and analyzes selling and marketing techniques for mobile business applications, and introduces the concept of “Dynamic Customer Management.” Mobile Applications consists of business expenditures on mobile and wireless-based custom-coded and packaged applications, including productivity, Enterprise Resource Planning, Email, CRM and security applications. Hosted or rented applications do not fall in this category of IT spending, but are considered "Outsourcing & 3rd Party Services." The Expert Guide for this DRD is Kneko Burney.

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