Drawn from data generated in IDC's 2007 U.S. Bundled Services Survey, this IDC study analyzes 31 communications applications and pinpoints those that generate the highest levels of consumer interest and willingness to pay.

According to Matt Davis, director, Consumer Multiplay Services, "Service providers have shifted into a new gear for the delivery of integrated next-generation applications. The fusion of voice features, interactive television, broadband, and wireless is creating a new set of opportunities and challenges that will impact service provider competitive positioning in 2008 and beyond."