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Movie Rental Behavior and Proclivity to Use Online Movie Services


Published Date: July 2007
Published By: The Diffusion Group (TDG Research)
Page Count: 59
Order Code: R662-53
 
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Today's movie renters have a myriad of options for shopping, selecting, and receiving their movies, including brick-and-mortar video rental stores (e.g. Blockbuster);Pay-Per-View (PPV) or Video-On-Demand (VOD) services offered through their cable or satellite TV service; direct-mail rental services (e.g., Netflix), as well as online movie download (OMD) services (e.g., CinemaNow, Movielink, or iTunes). While all of these services compete with one another, few consumers use only one type of service; most choose instead to use the one that best suits their needs at the specific time.

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