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The US Market for Multi-Screen Services


Published Date: September 2008
Published By: In-Stat
Page Count: 48
Order Code: R97-3238
 
DescriptionTable of ContentsSimilar
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The boundaries between the TV, PC, and mobile devices are blurring. Service providers are being challenged from all sides for control over the consumer and the content they consume. Multi-screen video services may give service providers a competitive advantage. This research examines consumer behavior and preferences regarding multi-screen video services. The report identifies how US consumers are using the different screens and the frequency that applications/activities are used.

The research also identifies multi-screen service requirements, evaluates the demand for content-only multi-screen services, and quantifies the added value that converged multi-screen services provide.

Finally, the research assesses the market for PC-TV two-screen services, and PC-mobile two-screen services. The survey data is used to highlight the differences between the two approaches, and to generate a five-year US subscriber and revenue forecast for both types of multi-screen services.

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