Multi-access TV: how to create value by combining the different screens: Industry

Multi-access TV: how to create value by combining the different screens

Published Date: January 2008

Published By: Ovum Plc

Page Count: 27

Order Code: R464-707

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Multi-access TV is in theory at least an attractive proposition. It plays to consumer preferences for more control over how, where and when they view TV services. Bundling multiple services has been shown to reduce churn and converged multi-platform services are expected to do the same. Some service providers think multi-access services could offer differentiation, which could be true in the short term at least. There are also competitive pressures driving interest in multi-access TV, involving not only telcos, but also media and Internet companies.

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