The Multichannel Mix: The Role of Print, Web, Wireless, and Other Platforms in Today’s New Media Environment—Part I: Publishing Executive Summary

Published Date: October 2006 Published By: The Industry Measure - Reed Business Information Page Count: 42 Order Code: R3427-44 $99.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products The report examines the vast proliferation of new (and newer) media technologies and platforms and provides a critical analysis of where publishers have been focusing their energies, where they have not, and where they will likely need to in the next 12 to 18 months. Similar Products • Business Information Markets 2008-2009 Published Dec 2008 by Simba Information - Reports • Technology & Information Markets 2008-2009 Published Dec 2008 by Simba Information - Reports • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • Simba Information's 2008 National Textbook Adoptions Scorecard and 2009 Outlook Published Nov 2008 by Simba Information - Reports • Other Commercial Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Newsprint Mills Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Commercial Lithographic Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Prepress Services Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Commercial Gravure Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Global Markets Direct