Mutual Funds - US: Industry Research Report

Mutual Funds - US

Published Date: January 2006

Published By: Mintel International Group Ltd.

Page Count: 121

Order Code: R560-1893

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Mintel's report on mutual funds combines primary and secondary research into a comprehensive report, providing insights into industry activities, trends and developments. Original research answers key questions in mutual funds:

What are the most important considerations when purchasing a mutual fund?
How do consumers feel about mutual funds available in the market?
When do customers change mutual funds, and why?
Which customers are the most loyal?

This report contains an overview of the entire mutual funds market, with developing trends and a detailed breakdown of specific market drivers at both macro and micro levels. Where appropriate, data is broken down by region for even more targeted analysis.

Understand what motivates change and how consumers feel about different incentives and marketing strategies. Distinguish behavior in different life stages and lifestyles. Target consumers within specific regions and demographic groups. You'll have a competitive edge when you understand consumers through Mintel's finance reports.

Typical Report Contents:

comprehensive analysis of developing trends and market drivers
breakdown of market segmentation and demographics
discussion of the top competitors and their strategies
examination of merger and acquisition activity
coverage of print and media advertising strategies, including images of campaigns
proprietary consumer research
extensive analysis of consumer attitudes and behavior
exclusive four-year market forecast and trends analysis