This first-of-its-kind report —Cheeses: Natural and Specialty Cheeses in the U.S. and Global Markets— will help anyone involved in the U.S. cheese market to better grasp the magnitude of the category. Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets contains comprehensive data on the U.S. market for fresh, semi-aged and aged natural cheeses, as well as value-added, premium blended cheeses, such as fat-modified, nutrient-fortified and flavor-enhanced products — not the slices that top a burger or fill a sub sandwich. The report covers historical (2005-2009) and forecast (2010-2014) retail sales data, as well as a lengthy analysis of foodservice and industrial use of these cheese categories. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report provides insight to the activities of key cheese marketers, as well as up-and-coming players...in the States as well as globally.

Read an excerpt from this report below.

The information in Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets and interviews with cheesemakers, marketers, distributors, buyers and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature and corporate annual reports. Sales of packaged products are based on data from the U.S. Department of Agriculture (USDA), Information Resources, Inc. and other trade sources. Consumer demographics are derived from Experian Simmons data.

What You’ll Get in This Report

Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets offers. No other report includes both an analysis of brands and marketers, as well as overall sales data by cheese form, variety and other descriptors. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already involved in the cheese business, from any angle — manufacturing, marketing, distribution, packaging, ingredients, etc. — or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural and specialty blended cheese, as well as projected markets and trends through 2014.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for natural and specialty blended cheese.
• Research and development professionals stay on top of competitor initiatives and explore demand for natural and specialty blended cheese.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy natural and specialty blended cheese.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.