Nespresso case study: lifestyle branding in coffee: Industry Research Report

Nespresso case study: lifestyle branding in coffee

Published Date: October 2007

Published By: Datamonitor

Page Count: 8

Order Code: R313-26190

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Introduction

This report on Nespresso forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company has encouraged growth by marketing a lifestyle brand, promoting a premium coffee product through its exclusive sales locations and clever marketing.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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