2009 North America Printing During the Downturn: How the Recession Has Created A Significant Printing Opportunity

Published Date: March 2009 Published By: AMI-Partners, Inc. Page Count: 44 Order Code: R149-487 $3,495.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products This 44 page report includes strategies and recommendations for printing and copier vendors to reverse the reduction in office supplies/printing cost trend observed in among SMBs in the U.S. & Canada. A key strategy is to target high-value printing customers (HVPCs). HVPCs are the most attractive group as they spend more on printing hardware and supplies relative to the total number of small and medium businesses. “It is not practical, especially as vendors find themselves increasingly resource strapped, to try to address the whole market. Vendors that successfully target and address the needs of the HVPC will reap the larger benefit due to the HVPC’s higher propensity towards printing spending,” said Ms. Chong. As more SMBs feel the effects of the economic slowdown, they are pressured to make internal changes and implement cost cuts. Reducing office supplies and printing costs is the most widely employed cost cutting plan among SMBs - 77% of U.S.MBs and 47% of U.S. SBs acknowledged that their company has taken measures to reduce office supplies and printing costs. “Printing and copier vendors need to react quickly to reverse this cost cutting trend and advance SMBs’ use of existing IT infrastructure. Vendors are already hit by slow hardware growth due to SMBs prolonging the lifecycle of printer hardware during lean times. Furthermore, AMI has observed a growing proportion of SMBs that are concerned with to what degree the economic downturn will impact their business. It is not farfetched to imagine SMBs will increase these cutbacks as concern grows and prolongs,” added Ms. Chong. Similar Products • Dell's New Laser and LED Print Devices Have Much to Offer in the Enterprise Published Nov 2009 by IDC • Printers and MFPs in U.S. Home Office Households, 2009: MFP Ownership Exceeds That of Single-Function Printers as Color and Laser Technology Gains Momentum Published Nov 2009 by IDC • Printer Manufacturing Published Nov 2009 by First Research, Inc. • Print 09 Review and Analysis Published Nov 2009 by IDC • Fourth IDC QuickPoll Shows Small Encouraging Signs for Hardcopy Spending Published Oct 2009 by IDC • U.S Printer 2009-2013 Forecast Update Published Oct 2009 by IDC • Color Developments from JGAS 2009 in Tokyo Published Oct 2009 by InfoTrends • Océ Hosts Second Home of Color Event for 2009 Published Oct 2009 by InfoTrends • Online Photo Services End-User Research: 2009 Published Oct 2009 by InfoTrends • Key Highlights from Trans Meets Promo: A European Perspective Published Oct 2009 by InfoTrends