This report addresses the SMB IT services market in North America from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today, coupled with the current economic environment and future prospects.
The study provides detailed analysis of:
How has the economic downturn affected the SMBs in terms of ICT purchases
Evolution of SMBs’ mindset and IT preferences
Measures to successfully target SMBs in this environment