Leading manufacturers of alternating current (AC) integral horsepower motors are striving to increase the efficiency of their products beyond governmental requirements. An array of high-efficiency motors is expected to appeal to original equipment manufacturers (OEMs), since their customers are demanding precision engineered and more reliable equipment. While interest is growing, participants must continue to emphasize the long-term cost benefits associated with these motors in order to accelerate sales.

This Frost & Sullivan study analyzes the North American markets for AC integral horsepower motors, including segments for premium efficiency, standard efficiency, and large induction motors. By tracking industry trends and monitoring end-user requirements, this study gives its users an unequaled tool for maximizing their revenue potential.

Overseas Entrants Intensify Market Competition

"Competitors from Eastern Europe and Asia are offering competitive products at lower prices within North American markets," says the study’s author. "These new entrants are seeking large OEMs, which buy in large unit volumes." Foreign companies are likely to target lower-volume markets in the future, threatening to usurp market share from North American firms. While pricing will remain a significant issue, North American firms can retain their consumer base by emphasizing other qualities. "Service, technical expertise, a broad product range, and an understanding of customer demands will help manufacturers compete more effectively in this marketplace," states the analyst. This study identifies the key challenges and highlights winning strategies, helping your company develop a successful business plan.

Mexican Sector Shows Great Promise

"Having recently signed a free trade agreement with the European Union combined with its participation in the North American Free Trade Agreement, Mexico has open trading abilities unparalleled in North America," says the author. “These agreements should inspire an increase in manufacturing facilities and a resultant increase in the demand for AC integral horsepower motors in production processes."

By evaluating Canadian, U.S., and Mexican market sectors and pinpointing emerging opportunities, this study will enable your firm to capitalize on areas with the greatest potential.