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Home > Computers and Information Technology > Software > CRM & Customer Service
North American Mobile CRM Markets
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| Published Date:
July 2007
Published By:
Frost & Sullivan
Page Count:
43
Order Code:
R1-5985
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Research Overview
This Frost & Sullivan research service presents a comprehensive overview of the North American mobile CRM markets with in-depth market analysis of its two major segments, namely, mobile sales force automation (SFA) and mobile field service management (FSM). This research service discusses the major industry challenges, market drivers and restraints, and trends that are shaping the mobile CRM industry. Major vendor positioning strategies, revenue forecasts, and strategic growth recommendations for vendors are also presented in this study.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mobile sales force automation
- Mobile field sales management
Market Overview
Growing Need for Connectivity in a Mobile Environment Continues to Boost the Mobile CRM Market
The growing need for connectivity in a mobile environment continues to drive the growth of the mobile customer relationship management (CRM) industry. An increasing number of corporations are considering different means of making their mobile workforce, in both sales and field service environments, more productive and effective. These mobile solutions are now transitioning from mere connectivity tools to more, high-powered tools for effective decision-making.
"Companies are increasingly looking at avenues to equip their mobile workforce with state-of-the-art technology to enhance their productivity, efficiency, and effectiveness on the field," says the analyst of this research service. "Furthermore, the connectivity that mobile solutions provide across the value chain of a company, including partners and resellers in different regions, presents a compelling value proposition for investment."
Low-cost Solutions Key to Further Market Growth in Emerging Markets
While most vendors have focused on the large enterprise segment, there is significant growth potential in the small and medium business segment. These end users seek low-priced solutions and devices, and the reduction in the prices of mobile devices in 2006 is likely to increase business in this end-user segment. "While the price drop helped decrease capital expenditure on devices, the standardized tariff plans from various operators lowered the operating expenditure of mobile solutions," notes the analyst. "This helped organizations in better estimating their working capital needs for mobile CRM investments, encouraging greater uptake of solutions."
Vendors need to identify potential opportunities in niche markets to gain additional revenue streams. They will also do well to make use of the on-demand model to take advantage of emerging business opportunities in the mobile CRM industry.
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