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This IDC study answers the following questions regarding notebook PC brand and channel preferences among medium-sized businesses:
Which notebook PC brands do medium-sized businesses currently own? How loyal are medium-sized businesses to the notebook PC brands that they own? To which notebook PC brands are medium-sized businesses the most likely to switch? Which channels are medium-sized businesses using for notebook PCs? Which channels for desktop PCs do they plan to use in the future? How loyal are they to the channels they are currently using for notebook PCs?
"The competitive landscape for notebook PCs among medium-sized businesses is evolving," said Merle Sandler, IDC senior research analyst, SMB/Home Office. "Brand and channel loyalties are directly linked, and vendors need to craft their strategies accordingly if they hope to capture a share of this growing market."
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