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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
US Online Ad Spending: Peak or Plateau?
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| Published Date:
October 2006
Published By:
eMarketer
Page Count:
29
Order Code:
R203-447
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Attention: Marketers, Advertising Agencies, Portals, Online and Offline Retailers, Large Corporations and SMEs and Financial Analysts.
The US Online Ad Spending report analyzes the trends that will continue to drive the growth of Internet ad spending for the next several years.
At first glance, it appears that Internet ad spending has kept pace with the audience online. Last year, advertisers spent an average of $71.51 per user, which eMarketer projects will increase to $88.28 this year and will inch close to the $100 per user mark next year.
However, even the high growth rate for average ad spending per user fails to match up with the impressive growth rate for overall Internet ad spending.
Key questions the "US Online Ad Spending" report answers:
- Why will Internet advertising not continue growing at 30%-plus rates?
- What outstanding trends will draw more ad dollars to the Internet?
- How will paid search continue as the dominant online advertising format?
- When will total media ad spending decrease—and why?
- Are the largest US advertisers firmly committed to Internet advertising?
- What will be the impact of video advertising?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The US Online Ad Spending report aggregates the latest data from advertising and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision - every time.
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