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Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid

Published Date: August 2008
Published By: Generator Research Limited
Page Count: 27
Order Code: R625-1692
 
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This report describes a solution to the problem encountered by video content originators when their material is embedded within a web page that carries companion advertisements (e.g. banner, skyscraper ads) and where the content originator wants a share of the ad revenue earned by the publisher for serving those ads.
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