| Online banking has not lived up to the hype that surrounded its introduction just a few years ago. Yet eMarketer predicts the number of consumer households banking online will grow steadily to reach 18.3 million by 2004. Find out who is - and who isn't - banking online in the eMarketer Online Banking Report.
Who can benefit from the US eBanking Report?
The report is a perfect resource for any member, or potential member, of the financial services industry, and any consulting organizations aiding the industry. The Online Banking Report covers the following issues, and more:
the general state of banking (consolidation, competition and consumers)
market size and usage of internet banking
electronic bill presentment and payment (EBPP)
CRM initiative
Why is the US eBanking Report right for you?
It is a comprehensive collection of the latest statistics and analysis, from leading industry research sources, on the growing e-banking market
The report presents the numbers in a side-by-side comparison format, giving you a more accurate overall picture of the industry
It presents eMarketer's carefully weighted and evaluated review of the analysis and numbers.
A vast majority of banks in the US have not yet mastered the art of marketing. However, the Online Banking Report from eMarketer finds that with a dominance of the financial product most needed by consumers -- the checking account -- and a growing online presence, banks are perfectly positioned to utilize new technology and catapult other financial service organizations into modernization.
eMarketer believes that the number of online banking consumers in the US will steadily grow from 2.8 million in 2000 to 18.3 million by 2004. eMarketer determined its estimates based on the figures banks supplied to the American Bankers Association. As every bank with an online presence learns to maximize its resources, both on- and offline, consumers will incorporate e-banking solutions into the maintenance of their financial plans.
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