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Home > Business/Finance > Financial Services > Electronic Transactions
Online Banking Strategies: Best Practice from Europe
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| Published Date:
April 2007
Published By:
Datamonitor
Page Count:
93
Order Code:
R313-21606
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Introduction
With the advent of online banking in the 1990s, many believed that the online channel had the potential to surpass traditional channels. While the number of customers banking online has increased over the years, traditional channels remain widely used by customers. Nonetheless, online banking has found its place within the distribution strategies of the majority of providers.
Scope
European countries covered: Belgium, France, Germany, Italy, Spain, the Netherlands, the UK and the Nordic region. Sizes the number of online banking customers for the sample of countries covered. Provides key competitor online banking statistics. Forecasts online banking penetration for 2010.
Highlights
The Nordics continue to be one step ahead of the other European countries in terms of Internet banking penetration. Datamonitor estimates that 43.0 per cent of banking customers in the Nordic region bank online. Fraud is perhaps the major issue affecting the online channel. While all channels are vulnerable to fraud, remote channels such as the Internet tend to be the major focus of fraudsters. Inactive customers remain an issue as many customers are still reluctant to bank online. While banks have been relatively successful in signing up customers to online banking via various marketing approaches, the fact remains that a significant proportion of these customers do not actively use the service.
Reasons to Purchase
Learn about the changing role of the Internet as a distribution channel. Learn about providers' strategies to exploit the Internet within a number of strategic areas such as retention, acquisition and marketing. Learn about the major issues affecting the progression of the online channel and how providers are responding.
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