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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
In-Depth Analysis: Online Console Gaming 2006: Downloadable Content and Online Advertising to Become Key Revenue Generators
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| Published Date:
December 2006
Published By:
In-Stat
Page Count:
36
Order Code:
R97-2684
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Online console gaming had a very eventful year in 2006. Sony and Nintendo both launched new online efforts focused on providing paid downloadable content in the form of games from past consoles as well as casual games that will be available for prices ranging from $3 to $15. Meanwhile, Microsoft continued to be the leader in the online console space in 2006 with its announcement of a video and movie download service for the Xbox 360.
In handheld online gaming, both Sony and Nintendo continued to increase the number of online-capable games for their respective free online services, which were both launched in 2005. Overall, the ability to generate revenue for handheld online services will be limited in comparison to console online services.
This report contains forecasts for online game subscribers annually through 2010 for all game console and handheld consoles that have online capability. Forecasts for each console include: annual console installed base, number of subscribers (free or paid), subscription revenue, additional revenue from paid downloads, and additional revenue from online advertising. Detailed profiles and analyses are provided for the online console strategies of Microsoft, Nintendo, and Sony, as well as the online handheld strategies of Nintendo and Sony. Analysis of related gaming issues and competitive gaming platforms, including online advertising, digital distribution of gaming, PC online gaming, and casual gaming are included.
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