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The Online Gambling Market Research Handbook


Published Date: January 2003
Published By: Terri C. Walker Consulting, Inc.
Page Count: 256
Order Code: R394-0005
 
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This is "the most comprehensive resource for the online gambling business market data available from any source." Written by Terri C. Walker, a recognized expert in the gambling industry for ten years, the report covers every aspect of the online gambling industry. She is the author and publisher of one of the most widely used resources in the casino and gaming industry, The Casino and Gaming Market Research Handbook.

The handbook is designed to be a "strategic business planning resource" for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company - from market development strategies to competitor analysis - from consumer trends to providing independent market data to support your business plan. This is an easy and inexpensive way to fill any gaps in your company’s market research.

The report is designed to provide an expanded understanding of the online gambling industry. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Market data is presented for the online jurisdictions along with discussions relating to activities and opportunities. The report provides a profile analysis of over 70 key players, and a future market outlook.

Although recent news headlines mainly address the many issues facing the online gaming industry, the market is increasing at an encouraging pace.

The increase in the number of online gamers continues to grow, keeping in line with the rapid escalation of people accessing the Internet. A March 2000 study of close to 30,000 Internet users by the Angus Reid Group estimates the United States represents only 39% of the estimated 275 million Internet users worldwide. By the end of 2001, approximately 52 million people globally wagered over $3 billion on Internet gaming. On average, the casinos keep about 75% of the money deposited.


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